As the world economy struggles with the impacts of inflation, war, climate change, and evolving trade relationships, one trend stands out: the growing significance of real assets. Investment interest is pouring into the tangible pillars of modern civilization, including farmland, fertilizers, water infrastructure, and metals.
Two entities that are spearheading this change are General Holdings Limited, a private investment giant, and its commodity-financing arm, Common Commodities/CMXG. These companies are redefining the valuation and financing of real assets by intertwining long-term capital, operational depth, and digital infrastructure.
The last 15 years have seen a frenzy of capital investment into digital platforms, software-as-a-service (SaaS) companies, and tech startups. The world is waking up to the harsh reality that “you can’t eat an app, and you can’t power a city with a meme coin.” What truly matters are the commodities and resources that provide the essentials for human existence, including food, energy, and infrastructure.
General Holdings Limited, under the leadership of CEO Paul Scribner, has noticed the paradigm shift. The firm’s primary thesis is built on a powerful notion: real assets are not simply investment opportunities, they are a matter of national significance. Moreover, the more quickly the capital markets recognize this, the more effectively prepared our society will be for the foreseen challenges.
General Holdings Limited is a global investment firm acquiring and managing diverse assets in the commodities sector, infrastructure, agri-logistics, and other essential operating businesses. The firm’s mission is not only to capture investment returns but rather to build and scale systems that ensure our civilization continues to function.
Through its U.S.-based platform, Raven Resources Corp, General Holdings acquires and operates critical mid-tier firms in the energy, agriculture, water, and supply chain sectors. These mid-tier assets may not be glamorous, but they are instrumental in the success of the economy.
The firms focus areas include:
While General Holdings handles the on-the-ground operations, its digital wing Common Commodities/CMXG is where the magic of finance combines with the reality of trade.
CMXG deviates from the norm as it does not operate like a typical commodities exchange. It instead seeks to innovate the processes of financing and trading of physical commodities through the use of modern technology and does so through a digitized commodities financing platform. Its mission is to modernize tracking and trading technology of physical commodities.
As to why Common Commodities / CMXG (CMXG) stands out from the rest:
CMXG seeks to ‘bring liquidity to previously illiquid assets’ through blockchain technology. Blockchain secured tokens which are backed by physical commodities like cocoa and phosphate are their end goals.
The financing and banking world operates on a heavily paper based system which is ruled by a small number of global banks. This has made trade financing exceedingly complicated. CMXG has created and is continuing to develop a solution through trade financing which is digital, decentralized, and transparent. Trade financing would become simplified, faster, and cheap.
CMXG is seeking to broaden the economy by providing financing to producers in areas that are normally considered under developed by traditional lenders. This goes beyond just profit seeking as it aids in the social inclusion of the population.
What distinguishes General Holdings Limited from other institutional players is its proactive long-term strategy. Beyond merely purchasing assets, the firm is integrating operational teams, local partners, and digital infrastructure to construct frameworks around the purchased assets.
The investment model shift depicts:
As Paul Scribner describes, “The next decade won’t be won in Silicon Valley alone. It will be won in cocoa fields, water basins, fertilizer hubs, and energy corridors.”
In a volatile global landscape, there is an increasing shift to real asset investing. Sovereign wealth fund, infrastructure firms, and institutional investors are all trying to secure durable returns. Unlike the growing number of newcomers, General Holdings Limited and CMXG are well ahead of the curve, already building the investment map.
Their goals include the following:
Lastly and most importantly, they are proving that true value goes beyond code and capital—true value is in crops, minerals, water, and logistics.
In the coming years, the winners in global finance will not be the ones that simply chase the latest tech buzz or meme stocks. Instead, they will be the ones that quietly and diligently invest in the building block systems that uphold the world.
Thanks to the combined competencies of General Holdings Limited and Common Commodities/CMXG, Paul Scribner and his team are leading the charge: converting real assets to smart investments and smart investments to real world change.